Where what and why Zune

Engadget has published an article describing all we know about ZUNE, the Microsoft's IPOD killer.
Knowing Microsoft, it might be trying to cover the DRM market that Apple is gathering under IPOD and distribution of music. I think it is the music (songs) that made M$ to jump in to the market. As with all Microsoft's hardware ventures, (except XBOX) I hope this might not kill it self! Perhaps it a new way of delivering blue (red) crash screen in small format!
Anyway if you are interested, join the crowd at engadget to read, comment!!