Walgreen plans to introduce Movie kiosks to their Phot section where customers can select and purchase movies. These are movies that are not frequently stocked in stores. Once selected,have them burned onto DVDs in about 15 minutes.
Recent change in copy-protection rules governing DVDs have freed Walgreen and other retailers to tap this new movie market by letting consumers burn digital copies onto blank discs at stores.
"We hope to launch DVD-burning kiosks in the next few months. We think its a type of solution that will work very well in our stores, giving us the ability to provide a virtual inventory to a diverse customer base," said Tiffani Bruce, a spokeswoman for Walgreen, the nation's largest drugstore chain, with more than 6,000 stores.
Walgreen and other retailers are working with Sonic Solutions, which released software based on the recently approved industry specifications last month.
Sonic said consumers or retailers need special DVD burners and recordable discs to use its Qflix software, which also paves the way for download services from companies such as Amazon.com Inc,, Wal-Mart Stores Inc and Blockbuster Inc's Movielink.