Tuesday, November 06, 2007

Google Analytics and Your Search Engine, Analyze That!

I started experimenting (actually playing, I need to justify what I do) the Google Analytics' recently introduced new features. One of the best parts was the of site search reporting, this allows you to link and analyze your website's internal search engine with Analytics account.

If you are not much familiar with Analytics site search feature or want to learn how to put it to best use, Avinash Kaushik, a web analytics evangelist, has this great post about how to use site search reporting which I leaned about at the Official Google Blog;
Official Google Enterprise Blog: Use Google Analytics with your Google Enterprise site search engine.
Even if you do not have Google Search Appliance, Google Mini and Custom Search Business Edition both are (Web Analytics and Avinash's site) still good learning tools to learn about how your site perfoms.

Google Analytics

Avinash

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