Now Google Got Gas, (Really Google at Gas Station)

Now you can get there without asking directions, thanks to Google Maps coming soon to a gas pump near you. You will be able to find offers within the Gas Station Store, Find Restaurants, hotels and Motels nearby. If you are bored attractions around the area, will also be displayed on a Google Map. Once you know what you want one can print the driving directions and be on your way.But I wonder when most vehicles get GPS with all these information and connectivity to your cell phone, will these be still attractive?
GREENSBORO, NC – November 7, 2007 – Consumers can now display maps, find local listings, and even print driving directions and money-saving coupons from Gilbarco’s Encore® dispensers with color screens and the Applause™ media system. The live internet connection means all information is in real time. The Gilbarco® Applause™ media system is the first content management system that uses Google’s world-class open content infrastructure to deliver valuable information at the pump.

Consumers can view maps on the pump’s screen and locate their desired destinations. They can also search Google’s local business listings by category (restaurant, hospital, gift shop, etc.) to find the nearest choices. Once a destination is selected, consumers can also print the driving directions at the pump. Easy-to-read instructions are printed on the receipt printer, making it convenient to take them with them in the car.

"Getting directions at the pump is safer than using internet-enabled devices from the driver’s seat and far more reliable than just asking a stranger," said Kirsten Paust, vice president of global retail systems at Gilbarco Veeder-Root. "We believe consumers will prefer convenience stores that deliver useful information and ultimate convenience. Retailers who use these tools will make themselves more valuable to consumers and gain the competitive edge."

Applause™ is an extension of Gilbarco’s existing SMART Merchandising™ System for providing promotions, advertisements, and coupons at the fuel dispenser. Current users of the SMART Merchandising system will be able to easily migrate to the enhanced functionality available from Applause™ media system.

Applause™ and Encore S dispensers with color screens are currently on exhibit at the 2007 NACS Show, November 7 – 9, at the Georgia World Congress Center in Atlanta, Booth 2525.
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Tags: Gilbarco, Applause, Gilbarco Veeder-Root, SMART Merchandising