Samuelson, Annenberg Report: Consumers Believe Privacy Policies
Prohibit Common Advertising Practices
October 31, 2007 -- In advance of the Federal Trade Commission's Town Hall on behavioral advertising, (“Ehavioral Advertising: Tracking, Targeting, and Technology.” The event will bring together consumer advocates, industry representatives, technology experts, and academics to address consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising - or “behavioral advertising.”)
The Samuelson Clinic and the Annenberg Public Policy Center have released a report (PDF) showing that most consumers think privacy policies prohibit common online advertising practices.
The Behavioral Ehavioral Advertising: Tracking, Targeting, and Technology townhall meeting webcast is available and people are advised to submit a comment.
FILING A COMMENT— Deadline: COB Friday, November 16, 2007
Any person also may submit written comments on the topics to be addressed at the Town Hall. Comments may be submitted via e-mail to email@example.com or by mail to Secretary, Federal Trade Commission, Room H-135 (Annex N), 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. Comments must be received by COB Friday, November 16, 2007.